The client was Stevinson Automotive and their agency was TDA Advertising and
Design in Boulder.  We've worked with Thomas Dooley and Jonathan Schoenberg
from TDA for years and it's always a pleasure.  This time was no exception.  The
scripts were tight and a few of them called for the dealership's head, Kent Stevinson,
to be on-camera talent.  

Usually that's like a marketing director saying "my nephew loves graphic design -
he can make our logo for us' or it conjures up images of screaming salesman-
turned-owners railing against bluescreen, but the team at TDA did an exceptional
job of turning the genre on its head.  And Kent is a lovely man and has a real talent
for playing the straight man (not an easy gig).

For a campaign of 7 spots we used 3 different DPs - James Gardner, Barry Parrell,
and Joe Baran.

At one point I asked our first DP (James) to use a longer lens so the shot would be
tighter and the rack focus more pronounced.  He turned to me and said "Oh, so you
want it vicious tight?'  And I think that phrase will probably be my favorite thing to say
to DPs forever.  

'No, fuck, I want it vicious tight.' 

And I would never refer to a DP as 'fuck,' but it was funny in that last line.

- posted by Sean Leman, Director