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CLIENT: LEGO
PROJECT: GO MINIMAN GO
AWARD: ONE SHOW GOLD - ONLINE BRANDED CONTENT CAMPAIGN
When Pereira and O’Dell approached Rehab to make a 4 part viral series in which Zach the Lego Maniac is playing God, and Legos are not only walking among us, but fighting fires, making arrests, and breakdancing, we knew who to call. Rehab Director, Mike Horn. Horn has the kind of imagination and technique that blurs that line between real and fantasy, as proven in his viral Imperial Fleet Week that racked up millions of views online. However, this Lego revolution will be televised, getting its own Comcast On-Demand channel, in addition to dedicated online channels. For all things MiniMan and Zach Almighty check out the GoMiniManGo web site.
UPDATE: Rehab's shorts helped Pereira and O'Dell win One Show Gold Pencil
For further information regarding this campaign, please email Nathan Brown, Executive Producer |
